Podknife - Pe196 Pioneering New Cannabis Business Model by Periodic Effects: Cannabis Science Podcast

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Pe196 Pioneering New Cannabis Business Model

Podcast |: Periodic Effects: Cannabis Science Podcast
Publisher |: Wayne Schwind
Media Type |: audio
Podknife tags |: Business,; Interview,; Management & Marketing,; Marijuana,; Science & Medicine
Categories Via RSS |: Education,; Health & Fitness,; Medicine
Publication Date |: Mar 09, 2021
Episode Duration |: 01:01:38

Sherice & Noel were carving out a new path in cannabis, with a service to contract out vendor days for brands. Then Covid hit, making a business model around in-person events a great uncertainty. They adapted by creating an online education platform to connect budtenders with brands, and it looks like the vendor day business is ramping up again.

Listen to our guests reveal tips and tricks for in-store branding and their path in building a new market segment. Sherice Edmonds & Noel Adams are the Founders of Urban Yeti Events and Get Higher Education.

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