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Pause and Pay: Surprising Results from TV's Newest Ad Format

Podcast |: Today in Digital Marketing
Publisher |: Tod Maffin
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Social Media
Categories Via RSS |: Business,; Marketing,; News,; Tech News
Publication Date |: Apr 29, 2024
Episode Duration |: 00:08:45

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Our Sponsors:* Check out Dynadot: dynadot.com/marketing* Check out Miro: miro.com/PODCASTPrivacy & Opt-Out: https://redcircle.com/privacy

You mocked them at first, but now the results on pause ads are in — and they're kind of amazing. Also: Threads makes a big move. Does the ad business need its own 'nutrition label'? And Google's video ads push beyond YouTube. Our Sponsors: * Check out Dynadot: dynadot.com/marketing * Check out Miro: miro.com/PODCAST Privacy & Opt-Out: https://redcircle.com/privacy