Podknife - Pascal Beucler on the French PR elite; Olympic/World Cup sponsor reputation risk. by The PRovoke Media Podcast

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Pascal Beucler on the French PR elite; Olympic/World Cup sponsor reputation risk.

Podcast |: The PRovoke Media Podcast
Publisher |: PRovoke Media
Media Type |: audio
Podknife tags |: Business,; Communication,; Interview,; Management & Marketing,; Public Relations
Categories Via RSS |: Business,; Business News,; Marketing,; News
Publication Date |: Feb 20, 2014
Episode Duration |: 00:37:32

MSLGroup chief strategic officer Pascal Beucler joins the Echo Chamber to discuss why France is so difficult for international PR firms, in the wake of Waggener Edstrom's surprising exit from the country. Elsewhere, co-hosts Robert Phillips and Arun Sudhaman look at whether sponsors are risking their reputations by partnering with the Olympics and FIFA World Cup. The show also explores the PR problems suffered by technocratic politicians as they grapple with extreme weather disasters.

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