Today, I am going to be diving into the key components of building out your optimized offer. If you're a coach or consultant who has not been making the sales that you want, it is very likely that these components are not in your offer.

Most people think that their offer is their coaching, or their consulting, I call them overwhelmed experts. If someone asks them, what have you got for me, they dive straight into well, you see, I have this online coaching program. And there are 20 modules and 42 workbooks, but these overwhelmed experts can't figure out why no one wants to buy their coaching or their consulting.

It doesn't work because this is not what people want. People want a solution to their problems, they want a proven framework to get from A to B. The details of how you get them there is pretty irrelevant.

So in today's podcast, I'm going to show you how you can make your offer completely irresistible, with my own OMPP framework. We do that obviously in a lot more detail inside my programs but today, we can start to demonstrate how you too can create your optimized offer. That way when you make your offer to your people, regardless of the sales mechanism that you're employing. They literally have to say yes.

Visit maeveferguson.com/podcast for the shownotes!