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Not Customers: People
Publisher |
Emily Binder
Media Type |
audio
Categories Via RSS |
Business
Marketing
Technology
Publication Date |
May 26, 2020
Episode Duration |
00:00:58
Consider removing "customer" or "consumer" from your vocabulary. Think of them as people who are more complex, and with whom you can really build a relationship to your brand. This briefing was inspired by Pauline Jordan's ideas on Six Pixels of Separation episode 711 with Mitch Joel. Pauline is a brilliant marketer and business thinker.

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