Podknife - Not Customers: People by Voice Marketing with Emily Binder

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Not Customers: People

Podcast |: Voice Marketing with Emily Binder
Publisher |: Emily Binder
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Technology,; Voice
Categories Via RSS |: Business,; Marketing,; Technology
Publication Date |: May 26, 2020
Episode Duration |: 00:00:58

Consider removing "customer" or "consumer" from your vocabulary. Think of them as people who are more complex, and with whom you can really build a relationship to your brand. This briefing was inspired by Pauline Jordan's ideas on Six Pixels of Separation episode 711 with Mitch Joel. Pauline is a brilliant marketer and business thinker.

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