Podknife - Not Another Lighthouse or Anchor: Snappy Kraken's Robert Sofia- Podcast Clip by Voice Marketing with Emily Binder

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Not Another Lighthouse or Anchor: Snappy Kraken's Robert Sofia- Podcast Clip

Podcast |: Voice Marketing with Emily Binder
Publisher |: Emily Binder
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Technology,; Voice
Categories Via RSS |: Business,; Marketing,; Technology
Publication Date |: Aug 04, 2020
Episode Duration |: 00:02:05

Financial firms have a lot of blue, green, and lighthouses, anchors, trees, or pinnacles. Why is looking and sounding the same so popular when it's actually not effective for marketing? This goes back to human instinct to fit in. But you might want to stand out if you want your business to succeed. A clip featuring Robert Sofia, CEO of Snappy Kraken, our guest on episode 74 of the Beetle Moment Marketing Podcast: https://beetlemoment.com/podcast-robert

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