Please login or sign up to post and edit reviews.
Nicolas Bidon, CEO, Xaxis
Podcast |
Ad Age Ad Lib
Publisher |
Ad Age
Media Type |
audio
Categories Via RSS |
Business News
News
Tech News
Publication Date |
Mar 28, 2019
Episode Duration |
00:39:25

When Nicolas Bidon talks about his business, he talks about becoming an “outcome” media company. As part of WPP and GroupM, Xaxis is a billion-dollar business — arguably the world's largest global programmatic media and technology platform — boasting some 3000 clients across 47 markets. The evolution to an outcome-based focus, Bidon says, represents a shift away from fairly crude metrics like CPMs to more real, specific business goals—with an assist from emerging tech like artificial intelligence. We get into all of that, plus some weedy topics like arbitrage, transparency and FBI investigations.

This episode currently has no reviews.

Submit Review
This episode could use a review!

This episode could use a review! Have anything to say about it? Share your thoughts using the button below.

Submit Review