New Year, New Fees: Enshittification Comes for Marketers
Publisher |
Tod Maffin
Media Type |
audio
Categories Via RSS |
Business
Marketing
News
Tech News
Publication Date |
Jan 03, 2024
Episode Duration |
00:11:49

Big fees ahead as TikTok kicks off the new year with bad news for marketers. LinkedIn’s CPMs are up dramatically and you can blame Elon Musk. Podcast ad rates are falling. And Instagram’s new content trend could be a huge security risk.

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

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Big fees ahead as TikTok kicks off the new year with bad news for marketers. LinkedIn’s CPMs are up dramatically and you can blame Elon Musk. Podcast ad rates are falling. And Instagram’s new content trend could be a huge security risk. . **📰 [Get our free daily newsletter](https://todayindigital.beehiiv.com/subscribe?utm_source=podcast&utm_campaign=shownotes&utm_content=premium)** 📈 [**Advertising**](https://todayindigital.com/ads/): Reach Thousands of Marketing Decision-Makers 🌍 Follow us on [social media](https://todayindigital.com/socialmedia) or [contact us](https://todayindigital.com/contact) . [**GO PREMIUM!**](https://todayindigital.com/premium) Get these exclusive benefits when you upgrade: ✅ Listen **ad-free** ✅ Back catalog of 20+ **marketing science** interviews ✅ **Get the show earlier** than the free version ✅ **Story links** in show notes ✅ “Skip to story” **audio chapters** ✅ Member-exclusive **Slack channel** ✅ Member-only **monthly livestreams** with Tod ✅ **Discounts** on marketing tools ✅...and a lot more! Check it out: [todayindigital.com/premium](http://todayindigital.com/premium) · ### GET MORE FROM US 🆘 Need help with your social media? Check us out: *[engageQ digital](https://engageq.com/)* 🎙️ Our other podcast "[Behind the Ad](https://behindthead.page/)" 🤝 [Our Slack community](https://todayindigital.com/slack) ⭐ [Review](https://todayindigital.com/rateus) the podcast · ### **UPGRADE YOUR SKILLS** • [Inside Google Ads](https://learn.jyll.ca/?ref=9fecd9) with Jyll Saskin Gales • [Google Ads for Beginners](https://b.link/gabeginners) with Jyll Saskin Gales • [Foxwell Slack Group](https://foxwelldigital.podia.com/foxwellfounders/0con8) and [Courses](https://foxwelldigital.podia.com/a/gub9d) *Some links in these show notes may provide affiliate revenue to us.* · *[Today in Digital Marketing](https://todayindigital.com/) is hosted by [Tod Maffin](http://todmaffin.com/) and produced by [engageQ digital](https://engageq.com/) on the traditional territories of the [Snuneymuxw First Nation](https://www.snuneymuxw.ca/) on [Vancouver Island](https://vancouverisland.travel/), Canada.* Our Sponsors: * Get 15% off your next gift at uncommongoods.com/TODAY. Privacy & Opt-Out: https://redcircle.com/privacy

Big fees ahead as TikTok kicks off the new year with bad news for marketers. LinkedIn’s CPMs are up dramatically and you can blame Elon Musk. Podcast ad rates are falling. And Instagram’s new content trend could be a huge security risk.

.

📰 Get our free daily newsletter

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

.

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

Get the show earlier than the free version

Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

·

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

🎙️ Our other podcast "Behind the Ad"

🤝 Our Slack community

Review the podcast

·

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Foxwell Slack Group and Courses

Some links in these show notes may provide affiliate revenue to us.

·

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Our Sponsors:* Get 15% off your next gift at uncommongoods.com/TODAY.Privacy & Opt-Out: https://redcircle.com/privacy

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