Please login or sign up to post and edit reviews.
"New" is the #1 Word in Advertising
Publisher |
Emily Binder
Media Type |
audio
Categories Via RSS |
Business
Marketing
Technology
Publication Date |
Feb 25, 2020
Episode Duration |
00:01:20
Novelty vs familiarity and your brand. The number one most used word in advertising copy is “new”. We love novelty, we like to hear the newest episode or read the newest article. It's called "NEWS" after all. But we actually also love familiarity. In fact, we are hardwired for it. Humans like to maintain the status quo because it was evolutionary a safer bet for us. How can you use this to your advantage?

Hosted on Acast. See acast.com/privacy for more information.

This episode currently has no reviews.

Submit Review
This episode could use a review!

This episode could use a review! Have anything to say about it? Share your thoughts using the button below.

Submit Review