NCIA Cultivation Committee with Stormy Simon. The NCIA Cultivation Committee has a mission to promote the voice of growers and to develop, promote, and distribute best growing principles and practices. Stormy Simon joined Overstock.com in the heady days of 2001 when the Internet was new to most consumers and the company had fewer than 100 employees. She went from temp to PR chief to branding VP – you may remember her appearance in those “It’s all about the O” commercials – and ultimately rose to become president in 2014.