To take a deep dive into the world of buying, selling, and automated opportunities for advertisers, publishers and ad agencies, MediaVillage Head of Content Strategy/Insider InSites host, E.B. Moss, and journalist, Rob Beeler, spoke with John Peragine, SVP and Global Head of Video for Rubicon Project, a leading technology company automating the buying and selling of advertising.

Peragine works at the intersection of #video and #programmatic, and explains how this new world will soon see more than half of digital video transact programmatically, mandating the need to understand the opportunity. “It’s going to be a seismic shift in the way that transactions were done in the past,” believes Peragine.

If you're interested in how to stay current in media buying, planning, selling and publishing, you’ll want to listen to the entire conversation in Episode 20 including:

• The need for a Rubicon, which creates the marketplace that allows those media owners to sell their media in a programmatic space. And, on the flip side, gives buyers access to that to actually make a purchase and execute on those campaign goals.
• The what and why behind the surge in video header bidding
• Why OTT is deservedly the “buzziest buzzword” today - and the difference between that and Connected TV (CTV)
• Issues around measurement in programmatic
• And, do we have too many acronyms?!