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My plan for ITV
Podcast |
The Media Show
Publisher |
BBC
Media Type |
audio
Categories Via RSS |
Society & Culture
Publication Date |
Dec 07, 2022
Episode Duration |
00:28:03
Kevin Lygo is ITV’s Managing Director of Media and Entertainment. He tells us how ITV X will reach new audiences, why he agreed to Matt Hancock joining I'm a Celebrity, and what he texts to Ant and Dec during ad breaks. Presenter: Ros Atkins Producer: Helen Fitzhenry

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