Podknife - My plan for ITV by The Media Show

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My plan for ITV

Podcast |: The Media Show
Publisher |: BBC
Media Type |: audio
Podknife tags |: Media,; Social Media,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Dec 07, 2022
Episode Duration |: 00:28:03

Kevin Lygo is ITV’s Managing Director of Media and Entertainment. He tells us how ITV X will reach new audiences, why he agreed to Matt Hancock joining I'm a Celebrity, and what he texts to Ant and Dec during ad breaks. Presenter: Ros Atkins Producer: Helen Fitzhenry

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