Podknife - Musicians Turn to Data to Court Superfans by WSJ Tech News Briefing

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Musicians Turn to Data to Court Superfans

Podcast |: WSJ Tech News Briefing
Publisher |: The Wall Street Journal
Media Type |: audio
Podknife tags |: Gadgets,; Tech News,; Technology
Categories Via RSS |: News,; Tech News
Publication Date |: Dec 09, 2021
Episode Duration |: 00:13:07

The pandemic opened up whole new ways for musicians and recording artists to collect data on their audience. Now they are using that data to connect with and sell things to their biggest fans. Music-industry reporter Anne Steele joins host Zoe Thomas to discuss the data that musicians are gathering and how it is reshaping the music industry. Learn more about your ad choices. Visit megaphone.fm/adchoices

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