Podknife - MSL’s Chris McCafferty On Digging Into Consumer Beliefs by The PRovoke Media Podcast

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MSL’s Chris McCafferty On Digging Into Consumer Beliefs

Podcast |: The PRovoke Media Podcast
Publisher |: PRovoke Media
Media Type |: audio
Podknife tags |: Business,; Communication,; Interview,; Management & Marketing,; Public Relations
Categories Via RSS |: Business,; Business News,; Marketing,; News
Publication Date |: Jan 27, 2021
Episode Duration |: 00:28:51

Chris McCafferty, the founder of Kaper and then Karmarama, joined Publicis Groupe agency MSL in 2019 as UK chief executive. He joins Maja Pawinska Sims on the PRovoke podcast to talk about the agency’s new data-driven insights tool, Belief Stack, and the growing importance for brands to understand the deeply-held beliefs and values of their audiences.

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