Podknife - Moving From Marketing at Events to Online in a Pandemic with Kerstyn Inouye by Become a Media Maven

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Moving From Marketing at Events to Online in a Pandemic with Kerstyn Inouye

Podcast |: Become a Media Maven
Publisher |: Christina Nicholson
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Management & Marketing,; Public Relations
Categories Via RSS |: Business,; Careers,; Entrepreneurship,; Marketing
Publication Date |: Oct 13, 2020
Episode Duration |: 00:29:11

Kerstyn Inouye is the Marketing Director at Top Drawer Merch.

Since COVID-19 hit the US, she has been forced to switch up her day-to-day marketing tasks, like many others.

In this episode, she talks about

how has marketing in the fashion industry is different when you work with celebrities like music artists,
how to keep fans engaged throughout every single marketing channel when you’re no longer hosting in-person events, and
strategies for Black Friday during a nationwide pandemic.

Some resources mentioned in this episode:

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