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Morning Brew Managing Editor Neal Freyman on the future of editorial newsletters
Publisher |
Media Voices
Media Type |
audio
Podknife tags |
Business
Interview
Media
Categories Via RSS |
Business
Publication Date |
Jun 13, 2022
Episode Duration |
00:41:49

This week we catch up with Neal Freyman, managing editor at Morning Brew. Since 2017 he’s been part of the team that’s proved the viability of newsletters as a source of both advertising and audience revenue  - and which was ahead of the curve when it comes to the importance of newsletters to a publishers’ wider strategy. We hear about what’s changed in the newsletter ecosystem this time, what the rise of the individual journalist-led newsletter means for creators, and what new verticals he wants to launch newsletters in.

In the news roundup the team discuss the Mail's latest (poorly-researched) salvo in its war against Google, and ask what the ramifications are for the wider public. In the NIBs we talk about the sad closure of a beloved newsletter, ask whether podcasts are a replacement for magazines, and talk about the future of events for publishers. Peter calls Brian Morrissey "a very handsome man".

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