Bryon McCartney is a managing partner and the Chief Idea Guy at Archmark Architect Branding and Marketing, in Estero Florida. Over the past several years, Bryon and the Archmark team have worked with a growing number of architecture firms, as well as several AIA and SMPS Chapters in Florida and across the country. They have gained a lot of attention for their work testing more than 400 architecture firm websites. What they learned helped them better understand the challenges that the industry faces, and see that firms have great opportunities to stand out and differentiate themselves. Archmark’s approach to architect branding and marketing helps firm grow and scale their success using their 3-pillar model of increasing awareness, building authority, and attracting and connecting with ideal prospects, partners and promoters. Archmark has a goal of providing value to 100,000 architects by 2030 by raising awareness and educating firms on how to leverage digital marketing, virtual networking, and technology to build Relationships at Scale™ so they can build better, more profitable, and more sustainable firms. Bryon has been a featured speaker at numerous industry events, he has appeared on numerous podcasts, include Mark LePage’s Entrearchitect podcast, and he regularly contributes articles for AIA, Entrearchitect, and SMPS chapters.