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Modern Brand Belief: Data-Informed Innovation With GSK & Imre

Podcast |: The PRovoke Media Podcast
Publisher |: PRovoke Media
Media Type |: audio
Podknife tags |: Business,; Communication,; Interview,; Management & Marketing,; Public Relations
Categories Via RSS |: Business,; Business News,; Marketing,; News
Publication Date |: Jun 07, 2021
Episode Duration |: 00:30:38

In the first episode of our new series on Modern Brand Belief, in partnership with imre, we explore data-informed innovation with Lindsay McGettigan, SVP & activation group director at imre, and Ryan Billings, head of oncology digital customer experience at GSK. The conversation includes defining innovation amid today's hype cycle, the unexpected intersection of data and empathy, and how to avoid pitfalls of chasing 'the shiny new object' when it comes to innovation. PRovoke senior reporter Diana Marszalek hosts the discussion.

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