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Ministry of Common Sense

Podcast |: This Working Life
Publisher |: ABC Podcasts
Media Type |: audio
Podknife tags |: Business,; Careers,; Society & Culture,; Workplace
Categories Via RSS
Publication Date |: Jul 31, 2022
Episode Duration |: 00:25:16

Have you ever sat at work thinking “Houston we have a problem, common sense has left the room!”? Brand and culture transformation expert Martin Lindstrom, walks us through how to bring common sense back into our workplaces by establishing what he calls a “ministry of common sense”. Martin has advised multinationals including Pepsi, Google, Burger King and Swiss Air but he started this movement in what traditionally has been a bastion of bureaucracy, banks.

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