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Millennial Spin

Podcast |: Flack Pack
Publisher |: Washington Media Group
Media Type |: audio
Podknife tags |: Business,; Careers,; Interview,; Management & Marketing,; Public Relations
Categories Via RSS |: Business,; Careers,; Education,; Government
Publication Date |: Feb 01, 2019
Episode Duration |: 00:51:44

Description
iTunes Summary

Researchers Gina Luttrell, also a Flack Pack contributor, and Karen McGrath, have written a new book, The Millennial Mindset, to help us understand what Millennials are thinking and why they think the way they do. Presented through the public relations lens, they provide key insights that should help everyone better work with this group of people born between 1981 and 1996.

Buy the book on www.rowman.com using the code FLACKPACK25 and save 25% off the cover price—a savings available only to Flack Pack listeners.

Also this week, Robert gets excited to unveil the new Flack Pack Season 2 cartoon, and we meet a bunch of people who are either new to the Flack Pack, or who’ve helped it get this far: Jessica Cahill, Brian Rackham, and Don Lee.

Links:

The Millennial Mindset

Dr. Gina Luttrell

Dr. Karen McGrath

Millennials projected to overtake Baby Boomers as America’s largest generation

sinema-fashion-boots.html">Kyrsten Sinema is not just a funky dresser. She’s a fashion revolutionary.

top-traffic-quizzes-teen.html">BuzzFeed paid the teen making its top quizzes in free swag

Another cartoonist loses his job. This does not bode well for the future of newspaper cartooning.

Season 2 Cartoon

With Millennials expected to surpass Baby Boomers as the largest living adult generation this year, according to the Pew Research Center, PR people everywhere would be wise to do all they can to understand this generation’s mindset. Researchers Gina Luttrell, also a Flack Pack contributor, and Karen McGrath, have written a new book, The Millennial Mindset, to help us understand what Millennials are thinking and why they think the way they do. Presented through the public relations lens, they provide key insights that should help everyone better work with this group of people born between 1981 and 1996.