It turns out that shaking up the hair category takes an army. Melisse Shaban, Founder of luxury hair care product company Virtue Labsand a beauty industry veteran, shares how she brought technology developed for battlefield trauma to hair care products to help heal the wounds in hair strands. She reveals the secrets to leading a company that's both a product and ingredient manufacturer, grabbing a trademark from former presidential candidate, working with a human-derived active ingredient, and how the future of hair literally lies in growth. Instagram: https://www.instagram.com/beautybizshow/ See omnystudio.com/listener for privacy information.