With the Consumer Tech Association projecting TV sales (as of July 2022) of 39mm in 2022 and 38mm in 2023, there is no legitimate viewpoint that television is dying. It remains the predominant aperture for well-produced, premium video content viewing. Yet we all know that the TV continues to evolve.

Over the past few years, we’ve heard quite a bit about the codification and integration of ATSC (Advanced Television Standards Committee) 3.0 standards: or its consumer-friendly brand name “NextGenTV”. NextGenTV sets have started to hit the market, in addition to the prototype convertors for older ATSC 2.0 sets. The era of ubiquitous two way, enhanced, interactive programing and advertising has arrived; and it won’t be dependent on any one particular OS or manufacturer.

Please join Pearl TV’s Managing Director, Anne Schelle and host of Media Metaverse, Jeff Minsky, as we discuss the roll-out and functionality of NextGenTV and what doors it will open to advertisers for enhanced advertising and when brands should begin thinking about testing those offerings.