Podcast advertising is such a good first step for brands entering our ecosystem, but they don’t have to stop there. Branded podcasts, when done correctly and for the right reasons can provide a similar, if not larger bang for the buck. Fatima Zaidi, CEO and Founder of Quill Inc. shares the math that will help every agency and advertiser evaluate branded podcasts as a viable solution. Credits: Written by Fatima Zaidi Copy editing by Evo Terra and Bryan Barletta Rather read it? https://soundsprofitable.com/update/branded-podcast-roi Audio engineering by Ian Powell Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. See omnystudio.com/listener for privacy information.