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McDonald's Phases Out AI-Powered Voice Order Technology
Publisher |
Dr. Tony Hoang
Media Type |
audio
Categories Via RSS |
Technology
Publication Date |
Jun 17, 2024
Episode Duration |
00:03:16

McDonald's is phasing out its artificial intelligence-powered voice-order technology from over 100 drive-thru locations, ending a test period with IBM. The AI technology, introduced in 2021, aimed to simplify operations and improve customer experience. However, its inaccuracies went viral, with customers sharing videos of their struggles with the technology, which messed up orders and added incorrect items. Despite this, McDonald's remains committed to exploring technology to improve workflow and believes a voice ordering solution will be part of its future. IBM will continue to work with McDonald's on other projects and pursue other Quick-Serve Restaurant clients.

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