Today co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino launch the first weekly Marketing Update episode.

The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest.

This weeks' guest host is Alexa Rose Carlin.

Here are this weeks stories:

• New data from Criteo shows Cyber Monday is now part of a continuum of online demand rather than the pinnacle of e-commerce holiday sales.
• Facebook has released an app for iPhone owners called Notify that gathers news and entertainment stories into one regularly updated feed.
• Cult brand, Nutella, squashing the market despite smaller ad spend.

About Alexa Rose Carlin:

Alexa Carlin is an entrepreneur, speaker, certified health coach and activist. She started her first business at the age of 17, designing jewelry for the L.A. based fashion company, OmniPeace, where she donated 15% of sales to help build schools in Africa. Alexa’s mission is to empower people to love and believe in themselves so they can accomplish their dreams and make a difference in the world.

Alexa is the Founder of the non-profit movement, Hello Perfect. She has been featured on the Oprah Winfrey Network and in the Huffington Post, Talking Good, Mashable, The Cut, Lydia Magazine, Beutiful Magazine, and Her Campus among others. She is a Board Certified Holistic Health Practitioner. After almost losing her life to sepsis in January 2013, Alexa is committed to helping others heal themselves through nutrition and the mind.

Alexa graduated from the University of Florida with a Bachelor of Arts in business administration and minors in mass communications and entrepreneurship.

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!

About Cody Stevenson:

Cody Stevenson is a outdoor adventure enthusiast, Entrepreneur, and CEO of Fifty 2 Creative.  He has built successful companies, consulted on world record projects, and served as a United States Marine.

Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.