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Content Marketing 101: Art of Stopping the Scroll
Podcast |
Women Conquer Business
Publisher |
Jen McFarland
Media Type |
audio
Podknife tags |
Business, 
Entrepreneurship, 
Management & Marketing
Categories Via RSS |
Business, 
Entrepreneurship, 
Management, 
Marketing
Publication Date |
Apr 14, 2022
Episode Duration |
00:52:50

Content marketing is one of the few things that can help a small business build a loyal following and generate leads. This episode covers the basics, including content marketing 101.

Content Marketing 101

Content marketing is one of the few things that can help a small business build a loyal following and generate leads. This episode covers the basics, including content marketing 101, why it’s essential, and getting started.

This week’s episode we will share content marketing concepts and strategies to grow your influence, impact, and income.

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

  • How to get started: plan your strategy
  • Know your goal
  • Know your target audience
  • Preferred platforms and media
  • Book recommendation: Thought Leaders Practice

Words of Wisdom

Typically, when I talk about consistency, it's within the category of goals. But your content marketing should have goals attached to it. If you want to reach your goals, you have to find that thing that you like to do enough that you're going to do it consistently. — Jen
You need to define your audience. Who is your audience? For most of us, as content creators and entrepreneurs, our audience is people who are like us. They may be one or two steps behind us, but they're on the same path. — Shelley

Breaking News

Tweaks of the Week

Inspirational Nugget

You are an amazing creator and we are here to support you. We’re thinking about starting a membership. If you would like to be involved as a founding member, please reach out to us.

Connect with Us

Podcast Production

Connect with Jen

Brought to you by Women Conquer Business

  • Connect with 

Content marketing is one of the few things that can help a small business build a loyal following and generate leads. This episode covers the basics, including content marketing 101.

Content Marketing 101

Content marketing is one of the few things that can help a small business build a loyal following and generate leads. This episode covers the basics, including content marketing 101, why it’s essential, and getting started.

This week’s episode we will share content marketing concepts and strategies to grow your influence, impact, and income.

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

  • How to get started: plan your strategy
  • Know your goal
  • Know your target audience
  • Preferred platforms and media
  • Book recommendation: Thought Leaders Practice

Words of Wisdom

Typically, when I talk about consistency, it's within the category of goals. But your content marketing should have goals attached to it. If you want to reach your goals, you have to find that thing that you like to do enough that you're going to do it consistently. — Jen
You need to define your audience. Who is your audience? For most of us, as content creators and entrepreneurs, our audience is people who are like us. They may be one or two steps behind us, but they're on the same path. — Shelley

Breaking News

Tweaks of the Week

Inspirational Nugget

You are an amazing creator and we are here to support you. We’re thinking about starting a membership. If you would like to be involved as a founding member, please reach out to us.

Connect with Us

Podcast Production

Connect with Jen

Brought to you by Women Conquer Business

Connect with Shelley

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