Podknife - Content Marketing 101: Art of Stopping the Scroll by Women Conquer Business

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Content Marketing 101: Art of Stopping the Scroll

Podcast |: Women Conquer Business
Publisher |: Jen McFarland
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Management & Marketing
Categories Via RSS |: Business,; Entrepreneurship,; Management,; Marketing
Publication Date |: Apr 14, 2022
Episode Duration |: 00:52:50

Description
Content Encoded

Content marketing is one of the few things that can help a small business build a loyal following and generate leads. This episode covers the basics, including content marketing 101.

Content Marketing 101

Content marketing is one of the few things that can help a small business build a loyal following and generate leads. This episode covers the basics, including content marketing 101, why it’s essential, and getting started.

This week’s episode we will share content marketing concepts and strategies to grow your influence, impact, and income.

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

How to get started: plan your strategy
Know your goal
Know your target audience
Preferred platforms and media
Book recommendation: Thought Leaders Practice

Words of Wisdom

Typically, when I talk about consistency, it's within the category of goals. But your content marketing should have goals attached to it. If you want to reach your goals, you have to find that thing that you like to do enough that you're going to do it consistently. — Jen

You need to define your audience. Who is your audience? For most of us, as content creators and entrepreneurs, our audience is people who are like us. They may be one or two steps behind us, but they're on the same path. — Shelley

Breaking News

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Inspirational Nugget

You are an amazing creator and we are here to support you. We’re thinking about starting a membership. If you would like to be involved as a founding member, please reach out to us.

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Podcast Production

Podcast hosting: Captivate (affiliate link)
Livestream: StreamYard (Shelley's referral link)
Music: Uppbeat.io

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