Marketing Campaign Ideas

You want to launch your new product or service, but how do you get attention from the right people at the right time? What is the secret that successful entrepreneurs know and use to gain visibility and credibility for their brand and business?

In this week's episode, you'll learn marketing campaign ideas that actually work so you can reach your goals.

Here are some of the topics we cover:

• Importance of an email list/audience
• Blog sharing campaigns
• Why (and when) you need to consider ads to bring in people
• How the stage of business affects marketing campaigns
• List building through online networking meetings
• What media is used at different stages of the funnel
• Diversify to grow in more than one area at a time
• Testing and analytics

Words of Wisdom

Sometimes getting traction around ideas that actually work has to be done in an order of operations. Fundamentally, the type of marketing that I choose is pushing the right buttons at the right time so that it fits the business. That's one of the reasons why you need to have an email list from the beginning if you want to do launches down the road. If you're a content creator and you have a blog, your first thing is to set up campaigns around sharing your blog. — Jen

At the top of the funnel, maybe you have a blog post or a social media post because that's awareness. People are just finding out about you and what kind of business you are and what you do. Then maybe they hear you on a podcast and they get to understand how you work and some of your values. They might see you on a video and perhaps they'll follow through on your call to action, going further into the funnel. — Shelley

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Tweak of the Week

• VidIQ Daily Ideas: need help generating ideas for your next video? Use VidIQ's Chrome extension VidIQ Daily Ideas to uncover your next cool content creation project

Inspirational Nugget

Send kindness out to the world.

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Podcast Production

• Podcast hosting: 
• Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

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Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

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Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

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