Focus resources mentioned on this episode:

21-Point Podcast Launch Checklist: www.PodcastTalentCoach.com/launch

Show Focus Worksheet: www.PodcastTalentCoach.com/focus

Free Podcast Strategy Call: www.PodcastTalentCoach.com/apply

Many people believe you should you focus your show on topics that interest your audience. I believe you will be much more successful when you focus your show on your interests and then attract listeners who share that interest.

Rather than creating content for your current listeners, create content for the listeners you want to attract. Define your ideal clients, and create powerful content that will lead them to a sales conversation.

FOCUS WORKSHEET

If you need some help developing your show focus and strategy, grab my show focus worksheet.

This tool will help you create the focus of your show.

You will get clear on a strategy to help your audience.

Finally, you will develop a business idea around your content.

You can download the Show Focus Worksheet at www.PodcastTalentCoach.com/focus.

YOUR FOCUS

As you implement the Show Focus Worksheet, develop the focus of your show by starting with your passion.

What topic tends to occupy most of your conversations?

How can you make your approach to that topic unique?

This is where you need to focus your show and your content.

Don't force your topic into a niche simply because you think others will be interested. If you are not in love with the topic, you will find it challenging to produce great, weekly content around that topic.

BUSINESS

Once you have your show focus created, develop your business idea. To turn your topic into a business, find the challenges in the niche.

What problems are people in your niche facing?

What could you offer your listeners to help them overcome their challenges and fears?

There are three things that need to be present in order to create a business around the challenges in your niche.

First, the people in your niche need to be aware they have those challenges. You don't want to be in a position where you need to convince people they have a problem.

Second, the people in your niche need to be actively looking for a solution to those challenges.

Finally, you must have a solution to those challenges or access to that solution through partners.

If you have those three pieces in place, you are well on your way to building a business with your podcast.

MARIA GOLIHAR

On this episode, we help Maria Golihar find the focus for her show.

Maria is a history buff. She is planning to launch a podcast a podcast and is working to find the focus for her history show.

Let's help Maria get clear. Enjoy my conversation with Maria Golihar.

COACHING

Thanks to Maria Golihar for joining me on this episode.

A few of the resources I mentioned include my Podcast Launch Checklist. You can find that at www.PodcastTalentCoach.com/launch.

You can find the Show Focus Worksheet at www.PodcastTalentCoach.com/focus.

And if you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me just like Maria. We will develop your plan and see how I can help and support you to achieve your podcast goals.