Podknife - LUSH UK’s Soggy Social Media Plan by Flack Pack

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LUSH UK’s Soggy Social Media Plan

Podcast |: Flack Pack
Publisher |: Washington Media Group
Media Type |: audio
Podknife tags |: Business,; Careers,; Interview,; Management & Marketing,; Public Relations
Categories Via RSS |: Business,; Careers,; Education,; Government
Publication Date |: Apr 19, 2019
Episode Duration |: 01:11:45

Description
iTunes Summary

Bath time is big business around the world. And for LUSH, that has meant a lot of social media followers. It’s UK Instagram channel has more than a half million devotees, while Facebook claims another 400 thousand fans, and Twitter connects with 200 thousand Lushies. So why would the company throw in the towel on social? Is this a sincere decision or a PR stunt? Robert parts the suds on this soapy situation with Flack Pack contributor Adrienne Wallace.

The Pack also wonders why some candy companies would ignore the chance for some good PR; the Buzzer Beater conversation temporarily goes awry; and Sarah signs off as the Pack’s sidewalk correspondent.

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Bath time is big business around the world. And for LUSH, that has meant a lot of social media followers. Its UK Instagram channel has more than a half million devotees, while Facebook claims another 400 thousand fans, and Twitter connects with 200 thousand Lushies. So why would the company throw in the towel on social? Is this a sincere decision or a PR stunt?