Podknife - Lose Yourself in the Moment with Linda Boff by ADLANDIA

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Lose Yourself in the Moment with Linda Boff

Podcast |: ADLANDIA
Publisher |: iHeartPodcasts
Media Type |: audio
Podknife tags |: Advertising,; Business,; Interview,; Management & Marketing,; Technology
Categories Via RSS |: Business,; Marketing,; Technology
Publication Date |: Aug 08, 2017
Episode Duration |: 00:37:04

Description
iTunes Summary

In this week's CMO Confidential special episode our hosts jam with GE CMO, Dunkin' Brands Board Member, and industry trailblazer, Linda Boff. Linda talks about being the Etsy of marketing, where to zig when others zag, what she looks for in talent and partners, and where brands can drive value. She dishes on embracing failure, why the upfront never made sense to her and what she's obsessing over for the future. Plus what work she's loving and her take on #KillBuyDIY. Bonus: Don't miss what artist embodies Linda when it's go time! Lucky #13

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Laura and Alexa jam with GE CMO Linda Boff

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

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