In this episode, Rich Haik, the owner of Alpha Social Media and host of the 'Let's Talk Social' podcast, joins me to explore the significance of digital media and social platforms for businesses.  With over a decade of experience in digital media and social media marketing, Rich shares an insider's view on the evolution of social media and its influence on various industries. The discussion revolves around the importance of building an effective online presence, the changing dynamics of LinkedIn for legal marketing, reasons behind the limited effectiveness of certain automated outreach tactics, and tips for creating impactful content. Rich emphasizes the need to consider one's audience when choosing a social media platform and discusses the future of Artificial Intelligence in content creation and the workspace. Coming from a deeply entrepreneurial background, Rich Haik developed a passion for technology and social media early in life, influenced by his dynamic exposure to the business world. This interest became the driving force behind his decision, at the age of 23, to establish his own agency specializing in social media and web design. Beyond mere entrepreneurship, this endeavor aimed to integrate his skills and interests, creating a space where he could provide value to others. Now, five years into the venture, Rich's agency has evolved into a hub for innovation and creativity in the digital realm, offering comprehensive marketing solutions and standing as a testament to the convergence of passion and profession in the fast-paced digital landscape. Rich gives listeners actionable tips on: [0:00] Intro [2:00] Why lawyers should not be afraid of getting on social platforms [11:17] How to post better [15:35] Staying up to date on what we should be posting [17:07] Creating a system for planning for growth especially with holidays [24:30] Leveraging paid ads on LinkedIn effectively [27:47] Getting leads from people you know, and leveraging in person leads [29:40] QR code from your linkedin profile [32:33] His take on AI [37:25] How to use ChatGPT in terms of social media [38:55] Book review [43:36] One big takeaway from this episode Resources mentioned in this episode: The Culture Code by Daniel Coyle QR Code Connect with Rich here: https://www.instagram.com/letstalksocialpod/ https://www.linkedin.com/company/lets-talk-social-podcast https://www.facebook.com/letstalksocialpod/ https://ltspod.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com