Many people starting out in the speaking world think that it’s all about getting on stage and sharing their message with the audience.  On this episode of The Wealthy Speaker Show, we welcome Teresa Easler who will share her expertise on becoming a well-rounded entrepreneur and creating a business beyond the platform. After many years of consulting with her corporate clients, Teresa realized companies needed help with their messaging, marketing and overall communication strategy, so she formed Connect To The Core Inc. because she truly believes at the core of all success is great communication, and at the core of all great communication is connection. Listen to the podcast below: Highlights you won’t want to miss: * Teresa’s entrepreneurial journey.  2:30 * Creating different revenue streams for your business.  6:05 * Having a great team and the role they play.  12:30 * Coming from a place of service vs. selling.  15:20 * Making the shift from speaker to business owner.  18:05 * The absolute importance of picking your lane.  23:40 * Focus on the customer’s problem instead of selling your agenda.  26:30 Teresa, along with her team members, help people take transactional results and turn them into long-term profitable relationships with programs like Encore Communication Coaching, The Message Blueprint and others. Connect To The Core caters to all types of industries, whether you’re a start-up seeking to up your communication game in the marketplace or a large corporation looking to improve internal and external communication or develop a more effective marketing plan. If you would like some great ideas to help better serve your clients while you increase your income, you simply can’t afford to miss this episode! I hope you’ll download and learn. Podcast Resources: Teresa’s website: http://www.connecttothecore.com Teresa’s YouTube Channel: https://www.youtube.com/channel/UCWjLdrHSw6nQDYXrCWQw9IA?view_as=subscriber  Teresa’s Instagram Link:  https://www.instagram.com/connecttothecore/ Strategic Coach:  https://www.strategiccoach.com Want More? Want to hear more episodes of the Wealthy Speaker podcast or subscribe so you never miss an interview? Check out the podcast episode archive, HERE or subscribe on either iTunes or Stitcher below.