Lessons in Product from Chief Product Officer of Unicorn, Contentsquare
Media Type |
audio
Podknife tags |
Business,ย 
Entrepreneurship,ย 
Interview,ย 
Management & Marketing,ย 
SaaS,ย 
Technology
Categories Via RSS |
Business,ย 
Investing,ย 
Technology
Publication Date |
Nov 09, 2023
Episode Duration |
00:19:28
In this week's episode of the SaaS Revolution Show, our host Alex Theuma is joined live from the #SaaStock2023 Podcast Stage by Lucie Buisson, Chief Product Officer at unicorn SaaS Contentsquare, who shares her lessons in product. "My job is not to create the product anymore - my job is to create the team that is going to create the product. So you need to be ready to be less focussed on the product and more focussed on building the teams that build the product." Lucie shares: ๐ŸŽฏ Why generating traction, retaining customers, and having validation from the market is crucial before creating a second product ๐ŸŽฏ The importance of journey mapping; particularly when expanding geographies ๐ŸŽฏ Why being CPO means being less focused on the product and more focused on building the team ๐ŸŽฏ Contentsquare's journey from $30M ARR to $100M ARR ๐ŸŽฏ The value of starting small ๐ŸŽฏ The importance of an alpha, a beta and a progressive deployment phase when building a second product ๐ŸŽฏ How product and marketing can (and should) work effectively together and more! --- Check out the other ways SaaStock is serving SaaS founders - SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://www.saastock.com/saastock-2024/) - SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) - SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/homeCheck out the other ways SaaStock is serving SaaS founders ๐Ÿ‡บ๐Ÿ‡ธ SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025) ๐Ÿ‡ฎ๐Ÿ‡ช SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof) ๐Ÿค SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) ๐ŸŒŽ SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)
In this week's episode of the SaaS Revolution Show, our host Alex Theuma is joined live from the #SaaStock2023 Podcast Stage by Lucie Buisson, Chief Product Officer at unicorn SaaS Contentsquare, who shares her lessons in product. "My job is not to create the product anymore - my job is to create the team that is going to create the product. So you need to be ready to be less focussed on the product and more focussed on building the teams that build the product." Lucie shares: ๐ŸŽฏ Why generating traction, retaining customers, and having validation from the market is crucial before creating a second product ๐ŸŽฏ The importance of journey mapping; particularly when expanding geographies ๐ŸŽฏ Why being CPO means being less focused on the product and more focused on building the team ๐ŸŽฏ Contentsquare's journey from $30M ARR to $100M ARR ๐ŸŽฏ The value of starting small ๐ŸŽฏ The importance of an alpha, a beta and a progressive deployment phase when building a second product ๐ŸŽฏ How product and marketing can (and should) work effectively together and more! --- Check out the other ways SaaStock is serving SaaS founders - SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://www.saastock.com/saastock-2024/) - SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) - SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home

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