How do you make a marketing plan when you don’t have the final say, your community does? Kipp and Kieran are joined by Matthew Howells-Barby (CMO of Decentralized Games) to discuss the difference between being a web 2 vs. web 3 marketer, the community of ownership, what marketers need to learn to succeed in web 3, and more! Who is Matthew Howells-Barby? CMO @ Decentral Games, previously VP @ HubSpot. Investor and advisor in web3. Check out Matthew’s work: Decrypting Crypto Podcast https://open.spotify.com/show/6zramVU9gIBnVmGbqxRjfR?si=c693a23aaa1f4cd1&nd=1  Twitter www.twitter.com/matthewbarby  LinkedIn www.linkedin.com/in/matthewbarby/   Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.