If Media were Politics, Walk-Ins Welcome would be a viable third-party option for Brands. Host, Bridget Phetasy is a walking masterclass in branding, who has pioneered a new, balanced approach to politics and culture. Comedian, writer (Playboy, The Atlantic, Newsweek), podcaster (Walk-ins Welcome), and YouTube star (Dumpster Fire), Phetasy invented the word phetasy to mean “when reality becomes parody” and vice versa back in 2006 for her disruptive greeting card company. Authenticity like Phetasy’s doesn’t demand perfection, it just asks that you seek to act in a manner becoming of what’s truly important to you. Her intellectual curiosity allows for opinions to change, and that flexibility (even when unpopular) is one of the promises her brand makes to her audience, and one of her strongest assets. With so much content trapping brands into a forced alignment with extremes, Phetasy offers listeners and sponsors a third option, bringing wit, humor, and a non-judgemental approach to a world that so badly needs it. This is why the show appeals to so many performance marketers like Netsuite, Quip, Helix Sleep, and many more. Meet Bridget Phetasy and see if her content is right for your brand in this week’s edition of The Media Roundtable.