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Layoff Landmines: Social Giants’ Troubles Shake Agency Foundations

Podcast |: Today in Digital Marketing
Publisher |: Tod Maffin
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Social Media
Categories Via RSS |: Business,; Marketing,; News,; Tech News
Publication Date |: Mar 20, 2023
Episode Duration |: 00:10:51

Description
iTunes Summary

Big layoffs, big troubles — how the social platforms HR issues are hurting marketing agencies. TikTok spend is stalled while brands wrestle with the app’s potential. Why is Google showing inaccurate prices? Gamers concede the battle for advertising. And when does an AI finally become sentient? When it lies to you.

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio