The days of just having a website are over. With the increase in social media profiles and supplementary links lawyers need to rank well in search engines, it’s no surprise they are farming out their blogging, and whatever else they can, to keep up. There are many services out there which will provide blog posts, but does this fit within the Model Rules of Professional Conduct? According to lawyer and blogger Kevin O’Keefe, ghost blogging defeats the purpose of blogging and, with no disclosure, is unethical. Kevin O’Keefe is the founder and CEO of Lexblog, a leading provider of social media and blogging to law firms. After working as an attorney for 17 years, successfully marketing his firm online, he redirected his energies to educating lawyers about the use of social media and blogging. He also writes Real Lawyers Have Blogs. On this edition of The Digital Edge, hosts Sharon D. Nelson, Esq. and Jim Calloway are joined by O'Keefe to discuss the purpose of blogging and the ethical dilemmas of ghost blogging.