In this episode, Chris sits down with Ben Leonard, an e-commerce expert. They discuss strategies for building, marketing, and monetizing an e-commerce business around personal expertise and interests.

Ben explains the need for entrepreneurs to give themselves permission to venture and the importance of understanding both customers and their pain points. They explore the challenges of setting the appropriate price structure for products and the significance of pre-launch activities in building momentum for the actual product launch!

Episode Timestamps

• [02:22] - Discussing Ben's new book
• [03:00] - The importance of building physical product brands
• [05:10] - Ben's journey in e-commerce
• [06:44] - The significance of building a personal brand
• [16:53] - The process of validating product ideas
• [24:12] - The pre-launch stage

Essential Learning Points From This Episode

• Importance of incorporating physical products into a personal brand ecosystem
• Benefits of building product brands around things you're passionate about
• The value of giving yourself permission to pursue entrepreneurial ideas
• Approaches to test and validate product ideas before launching

Important Links & Mentions From This Episode

• Connect with Ben Leonard
• Take the FREE Scale to Seven™ Scorecard
• Join the Youpreneur Incubator Community
• Apply for Chris’ Inner Circle, the Round Table Mastermind
• Subscribe to Chris’ YouTube Channel
• Browse the Youpreneur FM Podcast Archive

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