Podknife - Landing Bigger Clients - with UserGems' Christian Kletzl by How to Win

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Landing Bigger Clients - with UserGems' Christian Kletzl

Podcast |: How to Win
Publisher |: Peep Laja
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Entrepreneurship,; Marketing
Publication Date |: Nov 06, 2023
Episode Duration |: 00:28:05

Summary

This week on How To Win: Christian Kletzl of UserGems, champion tracking software for sales. You'll hear the process they went through to find the product their clients were willing to pay for, how they make themselves appear bigger than they are, and more.

Key Points

00:30 - Appearing larger by using ads, content, LinkedIn, conferences

01:00 - Pivoting multiple times before finding product-market fit

01:30 - First customer paying $50k, taking 3 months to get second

02:15 - Becoming workflow company based on customer feedback

03:00 - Enabling workflows with routing, notifications, messaging

04:15 - Going sales-led to getting feedback and sales quickly

05:00 - Moving upmarket for better economics

06:30 - Creating more value like selling furniture over lumber

07:30 - Getting Salesforce access to enabling workflows

09:00 - Pushing workflow steps to driving success

12:00 - Workflow products having better retention