In this episode, I’m joined by Doug Reifschneider, a Fractional Chief Marketing Officer at Chief Outsiders, to discuss the benefits and strategies of employing fractional CMO services for law firms.  Doug Reifschneider is a marketing veteran from the restaurant industry. During his four-year tenure with Chief Outsiders as a fractional Chief Marketing Officer (CMO), Doug has worked with home services, funeral services, franchised security services, B2B, and restaurants to prove that marketing skills are transferrable. Chief Outsiders is the largest Fractional CMO firm in the USA. Chief Outsiders stands as the largest fractional CMO firm in the U.S., offering over 110 CMOs and chief sales officers. Doug shares insights into the growing trend of fractional services across industries, including law firms, and emphasizes the importance of understanding customer needs, competition, and unique value propositions for effective marketing strategies. We get into 'The Growth Gears' methodology as a simplified approach to marketing strategy, focusing on insights, strategy, and execution phases to fuel business growth. Doug also highlights common marketing mistakes businesses make, such as lack of coherent strategy or 'random acts of marketing,' and suggests solutions like customer nurturing and leveraging operational systems for automated post-purchase engagement to keep law firms on the path to growth. Doug gives listeners actionable tips on: 0:00 Intro 2:18 How he starts a big marketing strategy for a client 4:59 Using your people as a point of differentiation 8:31 How to move your clients through "I need marketing" to spending time going through a strategy for growth 10:34 How to explain the mistakes your clients are making when they come to you 12:54 What kind of suggestions do you offer at the bottom part of the funnel 16:56 How do you avoid random acts of marketing and stay focused 18:16 Do you have metrics and reporting to assure people it's working 20:32 What's the typical timeframe you recommend for them to see results 23:25 Looking at clients as customers and why language matters 26:31 Book Review 31:50 One big takeaway Resources mentioned in this episode: The Growth Gears by Art Saxby Connect with Doug here: https://twitter.com/Reiflman https://www.linkedin.com/in/doug-reifschneider/ https://www.facebook.com/Reiflman/ https://www.chiefoutsiders.com/profile/doug-reifschneider Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com