In this episode of The Greg Bennett Show, Greg has an inspiring conversation with Joe DeSena.   Joe is the CEO and founder of Spartan events and the Death Race.   He’s a NY Times best-selling author of Spartan Up, Spartan Fit, and The Spartan Way. And a host of the ever-popular Spartan Up podcast.   He’s an ultra-endurance athlete with remarkable stories of human endurance and perseverance - In one year, he completed fifty ultra-events and fourteen Ironmans.   But he’s far more than CEO of an events company, author, athlete, and podcast host… he has a life mission to get people moving, get people healthy, get people excited about taking on their personal challenges, and helping people find strengths inside them they didn’t realize they had. He’s one of the world’s most influential motivators. And I for one am grateful and inspired by his commitment to helping others.   In this episode, Joe describes why he started Spartan obstacle races, and why Spartan is different than Ironman and Triathlon.   Joe shares stories of his youth, growing up in Queens surrounded by the mob families, building a lucrative pool business with 700 pools, getting excepted into Cornell University, selling the pool business, and his time in Wall Street.   Joe is someone who desperate to squeeze everything out of life and he's ok with living a spartan life. In fact, he prefers it. Challenging himself and never getting too comfortable.   This is an inspiring conversation.   Athletic Greens - a FREE year supply of Vitamin D AND 5 FREE travel packs with your first purchase by visiting athleticgreens.com/greg Hyperice - get an additional 10% off with code GREG10 at hyperice.com FormSwim Goggles - formswim.com/greg for $15 off - The coupon will be automatically added to the cart. Or use code GREG15 at checkout. Vital Choice - https://www.vitalchoice.com/ use promo code: 1welllbalanced5 at checkout