In this episode, brand coach Cindy Chang joins me to discuss improving client relations, attracting ideal audience, and converting leads into clients through the marketing funnel.  We explore the importance of understanding your audiences' needs, the role of demographics and psychographics in shaping marketing strategies, and how to show value to potential clients. Cindy emphasizes on focusing on the outcome rather than the features of a service to effectively appeal to clients.  You have unique gifts to share. But... does the world KNOW what you have to offer? Cindy is the person who helps make sure the answer to this question is a resounding: YES. Cindy cut her teeth on marketing for nostalgic brands like Kraft Mac & Cheese to JELL-O, before leaving corporate and leaping into entrepreneurship. Today, she helps founders and creatives build their own brands: from scratch.  From helping an Asian woman-owned business break into the male-dominated construction industry... to launching grief circles during the holiday season... Cindy helps business owners with unconventional gifts share their work, and redefine norms along the way. Cindy gives listeners actionable tips on: 0:00 Intro 2:13 How can people improve the middle section of the sales funnel 3:18 What is ‘showing value’? 10:37 Cindy's approach and philosophy to get people to buy 17:01 How do you find your dream audience and then build relationships to create clients from audience members 19:28 Old school marketing vs. now 23:36 Basic tips to sustain relationships with past clients 28:27 How to listen in to your audience 31:01 Book Review 32:52 One big takeaway Resources mentioned in this episode: You Are the Brand by Mike Kim Connect with Cindy here: https://www.instagram.com/thehustlingheart/ https://www.linkedin.com/in/cindy-chang-59b76b58/ http://www.thehustlingheart.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com