In this episode, John P. David, president of the David PR Group, discusses how law firms can prepare for and manage public relations crises. He outlines the importance of having a media policy, preparing for predictable and unexpected crises, and ensuring a single, clear point of communication during such events.  John also emphasizes the role of PR professionals in handling crises effectively, by understanding media dynamics and delivering consistent messaging. The conversation provides vital insights into crisis management planning for law firms, including addressing regulatory challenges and the significance of updating privacy policies. Finally, the discussion touches on the importance of hiring experts for crisis situations and includes a book recommendation for personal reading enjoyment. John gives listeners actionable tips on: 00:00 Intro 00:39 The Importance of PR for Law Firms 01:14 Handling a PR Crisis: Initial Steps 03:20 Predictable vs. Unpredictable Crises 04:03 Creating a Media Policy 12:26 Regulatory and Ethical Considerations for Law Firms 13:24 Unexpected Crises and Communication Strategies 21:32 The Role of a PR Expert in Crisis Management 26:41 Book Recommendations and Final Thoughts Resources mentioned in this episode: The Thursday Murder Club by Richard Osman Connect with John here: Instagram Twitter LinkedIn Facebook http://www.davidpr.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com