In this episode, John P. David, president of the David PR Group, discusses how law firms can prepare for and manage public relations crises. He outlines the importance of having a media policy, preparing for predictable and unexpected crises, and ensuring a single, clear point of communication during such events.
John also emphasizes the role of PR professionals in handling crises effectively, by understanding media dynamics and delivering consistent messaging. The conversation provides vital insights into crisis management planning for law firms, including addressing regulatory challenges and the significance of updating privacy policies. Finally, the discussion touches on the importance of hiring experts for crisis situations and includes a book recommendation for personal reading enjoyment.
John gives listeners actionable tips on:
00:00 Intro
00:39 The Importance of PR for Law Firms
01:14 Handling a PR Crisis: Initial Steps
03:20 Predictable vs. Unpredictable Crises
04:03 Creating a Media Policy
12:26 Regulatory and Ethical Considerations for Law Firms
13:24 Unexpected Crises and Communication Strategies
21:32 The Role of a PR Expert in Crisis Management
26:41 Book Recommendations and Final Thoughts
Resources mentioned in this episode:
The Thursday Murder Club by Richard Osman
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