There's a common misconception that business owners should give away their best content for free. Today I'm going to tell you why I disagree with this approach and how you can deliver value for free without giving everything away.In this episode we chat about:- Free content (or 'how to' content) doesn't mean problem-solving- Why free content often contributes to the guilt and overwhelm of your audience- The reality is, there's limited value in free...- How free content in a business can equate to an expensive hobby- Great free content is a stepping stone to solving the 'why' - Free content triggers to paid services (the gap between knowing and doing)SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co