There's a common misconception that business owners should give away their best content for free. Today I'm going to tell you why I disagree with this approach and how you can deliver value for free without giving everything away.In this episode we chat about:- Free content (or 'how to' content) doesn't mean problem-solving- Why free content often contributes to the guilt and overwhelm of your audience- The reality is, there's limited value in free...- How free content in a business can equate to an expensive hobby- Great free content is a stepping stone to solving the 'why' - Free content triggers to paid services (the gap between knowing and doing)SHOW LINKS:- Get my Daily Biz Booster emails:
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