Podknife - Is It Magic Tuesday Yet? by ADLANDIA

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Is It Magic Tuesday Yet?

Podcast |: ADLANDIA
Publisher |: iHeartPodcasts
Media Type |: audio
Podknife tags |: Advertising,; Business,; Interview,; Management & Marketing,; Technology
Categories Via RSS |: Business,; Marketing,; Technology
Publication Date |: Jul 25, 2017
Episode Duration |: 00:33:29

Description
iTunes Summary

Imagine waking up on a Tuesday and all the world's banner ads are gone. Laura and Alexa go there with Bloomberg Media CRO, Keith Grossman, while digging in on their 24/7 news deal with Twitter, programmatic not meaning cheap and what brands are willing to pay to reach business-decision-makers. Laura and Alexa also debate renting vs. owning audience and why not every deal between brands and publishers needs media attached to it. Plus Keith's favorite marketoonist and his take on #KillBuyDIY. This is episode 12 - go binge on the dirty dozen!

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

L&A chat with Bloomberg Media CRO, Keith Grossman, about what it would be like to live in a world without banner ads.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

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